Can a tiny black-and-white square really transform your food truck business? Yes—and it’s not magic, it’s smart tech. Let’s break down the power of the QR code.
The QR code comeback
Invented in the 90s for the auto industry, QR codes boomed during the pandemic. Today, 85% of smartphones can scan them directly from the camera—no app needed.
"Before, customers queued at the counter. Now, they scan, order from their table, and pick up when it’s ready. My capacity has doubled." – Mathieu, “La Cuisine Roulante”
Why QR codes work
1. No more bottlenecks
With self-service ordering, your counter is no longer a choke point. Each customer becomes their own cashier.
2. Fewer mistakes
Customers select exactly what they want—errors drop by up to 90%.
3. Valuable data
Learn what sells best, when rush happens, and what combos are popular. Make smart, data-driven decisions.
Make the most of your QR code
1. Multiply touchpoints
Print it on flyers, napkins, packaging, signs—anywhere customers might see it.
2. Push pre-orders
Let people order before they arrive. Offer perks for lunchtime pre-orders—it’ll change your prep game.
3. Keep it smooth
Your menu should be easy to navigate, visually appealing, and quick to order/pay.
Food Trucker: smart QR codes included
- Branded, personalized QR code
- Digital menu accessible from any phone
- Real-time order tracking for customers
- Analytics to help optimize your offer
"With Food Trucker, I no longer need someone to take orders. It handles it for me—and my clients love the modern feel." – Sarah, “Saveurs du Monde”
Proven impact
- +45% orders during peak hours
- -30% wait times
- +20% average basket
- +25% table turnover (for dine-in trucks)
Conclusion: QR codes are a real growth tool
This tiny square can transform how you operate—boosting speed, precision, and insights. Ready to level up with a simple scan?
